How a Leading Sales Training Company Trains Its Own Sales People

Jason Reed, Sales VP, Business Development for North America, Miller Heiman

Miller Heiman is one of the leading sales training and performance companies in the world. But just like everyone else, they needed a way to train and empower their own sales channels. That meant teaching them about Miller Heiman, helping them answer tough questions and overcome objections. It also meant giving them the tools to connect with and educate customers. They chose to work with StoryQuest. The following audio clips tell the story of how Miller Heiman engaged StoryQuest and the results.

Miller Heiman’s Problem, StoryQuest’s Solution:

Applications: Learning and Sales Enablement

The StoryQuest Process:

Sales Enablement: What it means to Miller Heiman.

Implementation and Results:

What StoryQuest is really about:

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Hear results from other StoryQuest clients...

What StoryQuest Produced for Miller Heiman:

1. Database of Questions: Hear how leading Miller Heiman management and sales consultants answer the most difficult client questions. (this is internal only content)
2. Compelling customer stories. Do you find these more credible than other testimonials?
3. Customer Education Tools: A tool to help Miller Heiman prospects educate themselves on who Miller Heiman is.